Great images create an emotional reaction in people. Sure, content and reviews are important, but the book cover is the first thing a potential reader sees and the cover can either make or break that initial impression. This has allowed indies to compete against traditional publishers but has also made it clear that to get the readers’ attention, a great story must be matched by a great book cover design.Ī typical reader will do a search on Amazon and will look at a handful of books. Today, however, particularly for indies, the vast majority of sales occur online. Great book cover design has always been necessary to get the attention of retail merchandising managers if you wanted your book featured – and that remains true today. But because most retail stores displayed just the book’s spine, it was impossible for authors to differentiate unless the prospective reader picked up their book or the book was displayed in a more appealing manner. Traditionally, when books were purchased at retail, a striking book cover was necessary to get the reader’s attention when placed on a shelf next to hundreds of other books.
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